Daily News – 10th of January 2023
Meta launched a new AI technology to ensure fair distribution of ads The company launched a new ad distribution system in the US called Variance Reduction System (VRS). Meta said that VRS uses “new machine learning technology” when serving ads, ensuring that an ad’s actual audience more accurately reflects the “eligible” target audience. 𝘚𝘰𝘶𝘳𝘤𝘦 Supreme…